Looking for an ice-cold beverage to quench your thirst on a hot, January day in Houston?
Ah…well…you might want to keep looking.
For the record, this is the newest offering from Anheuser-Busch: Chelada. It’s the latest mass-market attempt at cerveza preparada or Michelada (a.k.a. “red beer”), the rather disgusting recipe for which can be found here.
Here’s a hilarious sampling of recent reviews from the awesome BeerAdvocate:
- “Occasionally I’ll take a sip and think it’s interesting, and that’s about the best thing I can say about it.”
- “I’ve never had the misfortune of drinking a glass of fish blood, but I expect this is what it tastes like.”
- “Flavor is so bad I can scarsely (sic) describe it. Pain. Fear. Agony. This is what cancer tastes like.”
- “It had a very salty aftertaste, as I recall. I’m not 100% sure on the salty thing, though, because I’ve read that when a person has experienced severe trauma, the brain tries to protect itself by shutting down and blotting out the memory. So I might need a hypnotist to try and unlock some portions of the experience.”
- “After taking a sip, I died a little inside.”
And they just get worse.
Hey, maybe this well sell like crazy in the Hispanic market. But somehow I think the AB product development team might have been, as one reviewer on BeerAdvocate said, “… hammered on tequila already…” when coming up with Chelada.